Master's Degree (MA) in Advertising & Brand Communication Course in Noida and Delhi NCR

M.A. in Advertising and Brand Communication

"Ad campaigns are necessary for competition. Good PR educates people." - Steve Jobs

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Overview Courses Syllabus Faculty Placement Student Workshops Lab & Equipments

M.A. in Advertising and Brand Communication

This M.A in Advertising and Brand Communication course enables students to enhance their creativity and tactical thinking for creating meaningful advertising and branding campaigns for businesses. The course will also help students understand communication planning, identify global opportunities, and prepare a plan accordingly. Upon course completion, students can take up different industry roles as brand designers, account handlers, graphic designers and communications strategists.

Key Takeaways

Learning how to pitch ideas
Designing and developing advertising campaigns
Understanding consumer behavior
Identifying and analyzing global opportunities
Creating branding strategies

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Course Projects

Project 1

Creating a new brand identity for fictitious product

Project 2

Assessing global presence of the brand

Project 3

Conducting research for understanding consumer behavior

Project 4

Designing the entire procedure of launching a startup

Project 5

Learn to use digital platforms to publicize/market events

Project 6

Compiling and printing own Coffee Table book

Introduction to the concept of communication and its role in society.
Understanding the nature and scope of media laws and gaining knowledge on legal issues.
Learning about organizations and their businesses and how to manage their human resources.
Developing skills to prepare an international marketing plan.
Understanding the industrial and commercial application of photographic techniques.

Learning the role and importance of advertising in the media and business world.
Understanding how the advertising industry functions and how an advertising agency operates.
Designing and developing unique concepts for various advertising communications.
Developing business strategies for companies in order to influence consumer behavior.
Understanding how to design technology will help in communicating product design intent.
Experiencing the thrill of coming up with new ideas and creating new ad campaigns.

Learning how to utilize branding strategies to communicate with potential customers.
Learning how to plan e-marketing ventures and luring online customers to enhance sales.
Evaluating branding strategies with the help of traditional advertising practices and contemporary business thinking.
Understanding social marketing and its effect on women, children, and other relevant target groups.

Integrated marketing communication and techniques, including market research, public relations, advertising, and account planning.
Understanding different marketing techniques to enhance managerial skills.
Learning art direction for different media like film, television, internet, and print.
Dissertation and internship projects.

Program Faculty

Dr. Kamal Singh

Head of Department View Bio

Ms. Twinkle Soni

Assistant Professor View Bio

Ms. Smitee Kumari

Assistant Professor View Bio

Ms. Ruhi Ruchira

Assistant Professor View Bio

Ms. Sonia Arora

Assistant Professor View Bio

Ms. Sweety Das

Assistant Professor View Bio

Ms. Anisha Thakur

Assistant Professor View Bio

Mr. Lalit Parashar

Assistant Professor View Bio

Placement

Tipti Mishra

Bulbul TV

Pragya Thapriyal

Hindustan Times

Priyanka Rawat

Teamworks Communication

Aditi Jain

Placed in : VU Roll

Lab & Equipments

The School of Advertising, PR and Events boasts of high-end infrastructure and equipment.

Labs

Sound editing lab
Chroma center
Seminar hall
Interview studio

Studios

Radio broadcast
Sound recording
Lab editing

Student Workshops

A wide range of workshops on event management, advertising concepts, photography and digital marketing are conducted at the AAFT School of Advertising, PR, and Events by industry experts.

Project Videos

Other Degrees offered

B.A. in Event Management Plan an event down to the minutest detail

M.A. in PR and Events Equip yourself with creative skills for organization

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M.A. in Advertising and Brand Communication

M.A. in Advertising and Brand Communication