Master of Arts in Public Relations & Events Degree Course | AAFT School of Advertising

M.A. in Advertising, PR and Events

"A good PR story is infinitely more effective than a front-page ad." – Richard Branson

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Overview Courses Syllabus Faculty Placement Student Workshops Lab & Equipments

M.A. in Advertising, PR and Events

From small scale events to festivals and grand weddings, the events industry has indeed come a long way. M.A. in PR and Events aims to equip students with creative and business skills that are integral to organizing a successful event. This course covers various aspects, such as event research, design, planning, coordination, feedback, and evaluation. This 2-year course will also teach students how to construct an impactful PR campaign focusing on real-life scenarios.

Key Takeaways

Learning the global dimensions of communication and media
Devising digital marketing strategy for business-to-business and business-to-customer brands
Gaining comprehensive knowledge of how to develop an integrated marketing strategy
Developing Technical proficiency to grow in the field of event management.
Understanding the nuances of specialized PR in different sectors.

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Course Projects

Project 1

Organizing mock press conferences

Project 2

Conceptualizing and designing a PR campaign

Project 3

Designing campaigns highlighting CSR activity by imaginary company

Project 4

Planning, designing, organizing and executing event

Project 5

Learning to make sales pitches

Project 6

Creating a brand identity of fictitious product

Understanding and global perspective of different means of communication and media.
Understanding the contemporary ethical and legal practices according to legal standards.
Overview of the functioning of organizational setup within the context of a private and public institution.
Learning how the field of management has evolved.
Developing an understanding of consumer and business buying behavior.
Segmentation, targeting, positioning, and developing a strategy to market a brand globally.
Understanding basic camera operations and lighting techniques.

Gaining insight into the elements of corporate communication
Understanding the essence of PR as a practical discipline within the organizations.
Understanding and examining the phenomenon of media transparency and its application in PR.
Becoming aware of management techniques and strategies required for the successful planning, promotion, implementation, and evaluation of special events.
Understanding day-to-day office etiquettes and corporate behavioral skills.
Term project

Learning how corporate social responsibility is vital to enhance the image of a business organization.
Implementation and execution of the digital marketing strategy.
Gaining knowledge about buyers’ psychology and their phobias.
Learning to plan e-marketing ventures keeping in mind situation analysis and budget allocation.
Applying marketing and communication theories in real-life strategic brand communication.
Understanding the importance of advertising and other promotional tools in integrated marketing communication.
Knowing about different types of events and their role in marketing and communication.

Understanding how public relations has become vital in different business sectors.
Designing and developing unique concepts of public communications.
Exploring the role of governments, corporations, legal systems, individuals, societies, and the environment in the context of responsibility.
Learning how social, environmental, and economic development affect companies and how that challenge can be transformed into a business opportunity.
Analyzing financial management in events, evaluating the process, and composing a sample event.
Dissertation writing.

Program Faculty

Dr Syed Nawaz Ahmad

Dean View Bio

Ms Ashima Khare

Associate Dean View Bio

Ms Akanksha Singh

Assistant Professor View Bio

Dr Nisha Goel

Assistant Professor View Bio

Placement

Tipti Mishra

Bulbul TV

Pragya Thapriyal

Hindustan Times

Priyanka Rawat

Teamworks Communication

Aditi Jain

Placed in : VU Roll

Lab & Equipments

The School of Advertising, PR and Events boasts of high-end infrastructure and equipment.

Labs

Sound editing lab
Chroma center
Seminar hall
Interview studio

Studios

Radio broadcast
Sound recording
Lab editing

Student Workshops

A wide range of workshops on event management, advertising concepts, photography and digital marketing are conducted at the AAFT School of Advertising, PR, and Events by industry experts.

Project Videos

Other Degrees offered

B.A. in Event Management Learn to plan and organize the biggest events down to the minutest detail

M.A. in Advertising and Brand Communication Enhance your creative abilities and communication skills

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M.A. in Advertising, PR and Events

M.A. in Advertising, PR and Events