M.A. in Advertising, PR and Events
"A good PR story is infinitely more effective than a front-page ad." – Richard Branson
"A good PR story is infinitely more effective than a front-page ad." – Richard Branson
From small scale events to festivals and grand weddings, the events industry has indeed come a long way. M.A. in PR and Events aims to equip students with creative and business skills that are integral to organizing a successful event. This course covers various aspects, such as event research, design, planning, coordination, feedback, and evaluation. This 2-year course will also teach students how to construct an impactful PR campaign focusing on real-life scenarios.
Organizing mock press conferences
Conceptualizing and designing a PR campaign
Designing campaigns highlighting CSR activity by imaginary company
Planning, designing, organizing and executing event
Learning to make sales pitches
Creating a brand identity of fictitious product
The School of Advertising, PR and Events boasts of high-end infrastructure and equipment.
A wide range of workshops on event management, advertising concepts, photography and digital marketing are conducted at the AAFT School of Advertising, PR, and Events by industry experts.