Click here to know about the Syllabus of the programme
Advertising in the conventional sense, is communication of information
about the products and services which a business enterprise or an
individual wants to market.
Mass communication involves the mass production and dissemination of
messages by organization managed by the professionals trained to use
print and electronic technologies for the rapid transmission of these
messages to a large, heterogeneous and anonymous mass of people.
Advertising involves the advertiser, the advertising agencies and the
mass media. Advertising and mass media depend heavily on each other
and in other words these two are inseparable. There is indeed a
complex relationship among the advertising agencies, the mass media
owners and the media users i.e. the readers, the listeners and the
viewers. This is to be carefully studied and understood. The modern
day advertising agencies do far more than just advertising for their
clients. They have to create and implement campaigns across a wide
range of communication disciplines such as public relations and market
research etc.
In the changing economic and technological environment of
liberalization and globalization; advertising, the advertising
agencies and the mass media too are progressively becoming global and
a part of the digital electronic world. The bulk of advertising
messages now appear in the electronic media i.e. radio, television and
the internet. However, technologies are just aids to the creation,
storage, retrieval and dissemination of purely human messages. And,
advertisements will continue to be made on human needs, wants and
aspirations for the people by the people.
Graduates of a recognized university who may be interested in learning
the art and craft of advertising using the print and electronic
technologies are welcome to enroll in one year Post Graduate Diploma
in Advertising & Mass Communication of Asian Academy of Film & Television.
AAFT
is the Ganga sagar of Film Trade in India; they are the supplier of talent to
the industry.
Mass communication involves the mass production and dissemination of
messages by organization managed by the professionals trained to use
print and electronic technologies for the rapid transmission of these
messages to a large, heterogeneous and anonymous mass of people.