Mission

To provide an integrated and high quality education that elevates the knowledge level of students for leadership roles in career and provides them a solid foundation, blending management theories with practical relevance based learning to combat the volatility in global market place.



Vision that creates leadership:

Vision is the compelling image of an achievable future.

The great Indian dream in the twenty-first century will be entrepreneurship. With the opening up of the markets and privatization across the globe, right kind of atmosphere has been created for doing business. Manufacturing and marketing of goods and providing services are presently good career options. Managing business is a matter of commonsense. But, it does require systematic formal education and training. A management school like any other institution of learning, is as good as its faculty because the courseware of the business schools being more or less same, what distinguishes one business school from another is how it has been dispensed.

At Asian School of Media Studies, we aim at making the business education both cost effective as well as easily available to those who wish to learn about business. The degree course in Master of Business Administration (Media Management) in association with Punjab Technical University (PTU) will provide the students with the required knowledge, skills and techniques. It also lays the foundation for conceptual and analytical reasoning and will provide the students an insight into the dynamics of business environment. The academic inputs will prepare the students for a flexible career and continued growth in this field of human endeavour. Broad based management education imparted at this business school will empower the students to select any one of the several specializations in the business management work as a vocation in life.

Filmmaking has been granted the status of an industry by the govt. Being in the organized sector film and television production companies; satellite television channel operators; major cable television networks; private radio broadcasting stations; books, periodicals & newspaper publishing houses, advertising agencies and event management houses require trained professionals to manage their business enterprises. Asian School of Media Studies offers a unique opportunity to learn the principles of business management as well as the process of making media products. This course will help the students to specialize in handling media business as a professional manager or a freelancer

ELIGIBILITY:

Men and women with a degree from a recognized Indian or foreign university and a will to become an entrepreneur or to take up a job with a business house are welcome to enroll in this two year dual certification programme leading to a world recognized MBA degree by Punjab Technical University (PTU) and ASMS post graduate diploma in Media Management.